Development & Analysis

Conversion Rate Optimization

We specialise in optimising content for your website to maximise sales on sign ups on your website (also called conversions).

Our approach to achieve this is as follows:

• Analyze similar websites in your industry and area (your competitors), establish industry standards, user's expectations for a site in your industry.
• Compare your website to industry standards, and competitors, and analyze SEO opportunities, and report on apparent potential issues.
• Analyse your websites Google Analytics (if present) to get a good idea of your websites users, engagement rate, and other important metrics. Focusing on your visitor's behaviour on your website's key pages, to look for potential issues.

• Advise on the most important pages and content that could be improved or added, with other SEO tasks, that could increase conversions. (sales or signups).
• Work with you to develop and change the content, or produce new designs (Optional). We could produce designs in HTML and CSS and pass them onto your team, or work directly on your website.
• Use split testing (optional), also called A/B testing using recommended and SEO split testing best practices, to monitor new designs and quantify improvement using a portion of your websites traffic. (Whether split testing is done will depend on the kind of change and your website's current volume of traffic, and your requirements.)
  
• Monitor the results over a time period (dependant on the conversion rate change, and website visitors volume), and create a report of changes / improvement.
• You replace the previous page / content with the new content if results reflect that the new design / content better. .
• Your website experiences an increase in sales or sign-ups.