Services

GA4 Analytics Analysis

We can examine various Google Analytics metrics on your website to better understand your users, your traffic sources, and help guide informed discussions on where your site could be improved or what sections or topics could be focused on next.

City Based or Country Based Reports

If your business or website serves a local market, or specifically a city, we can provide a city based, or country based an analysis of your key Google Analytics 4 metrics, such as daily users, first visits, average engagement time per session, views per session, number of sesssions, and engagement rate for your location. (provided that Google Analytics 4 supports your specific city in the Analytics - our experience is Google seems to support most major cities)

If you have a local business and view the default metrics provided by GA4 which in general includes traffic and metrics from other countries and areas, this can give an unrealistic view of your actual users that may be wanting to do business with you, and how they're interacting with your website.

We can provide both metrics for the performance of users on the whole website for a specific country or city, as well a metrics for each individual page, but only taking into account users in that location.

We have seen radical changes in metrics for local businesses, when you only viewing information about users from the specific city or the business, instead of all traffic.

Events and Conversion Tracking

We can help you track specific events on your website such as product or service views, checkouts, and purchases, and understand which events such as purchases come from certain traffic sources, such as directly from links, from search engines like Google, or from social media posts that convert to sales. This allows you to understand your spend and the results it's generating.

We can show you the numbers for each type of conversion by traffic source within a specific date range.

Time based graphs for specific events or metrics monitoring

We can also show you graphs over a time period showing the numbers of events on each day, views to specific pages, product views, completed purchased, or other events of interest.

We can help you display your Facebook Traffic, Instagram Traffic, direct and organic traffic into separate graphs, monitoring a metric like Active users for each day, for each of these sources.

Traffic Sources Comparison

We can also help you monitor direct, organic traffic, Facebook, and Instagram traffic over other key performance metrics, for each of your pages, over a specific time period.

For each traffic source, (and optionally for certain important site pages), we can monitor metrics such as:

• active users
• entrances
• first visits
• average engagement time (per session)
• views
• exits

Monitoring the number of organic traffic entrances to specific pages from search engines like Google, can be useful to know, helping to understand where content could be added to encourage Google to rank pages these pages higher in the search engine results to get more direct clicks to those specific pages.

Custom Exploration Reports

We create custom Exploration Reports allowing you to quickly and easily see reports on key metrics and key pages, that can be checked any time with your latest analytics data (at no additional cost). These include your stats on your top landing pages, landing page graphs over time, new and returning visitors, engagement information for various pages, pages with high exists, traffic sources, scatter plots for key metrics to easily see pages that are outliers from the average.

See the resource we created detailing useful GA4 metrics to monitor on a website.

User Path Analysis

Using GA4 path explorations we can graphically show you the paths users travel on your website, relating to specific pages of interest. See the paths users makes from your home page to other parts of your site, or to or from any specific pages of interest.

Funnels Analysis

If you have specific funnels that that are part of a purchase (or sign-up), for example viewing a range of products / services, then a specific product / service, then checkout, then payment, we can help you setup GA4 funnel explorations to monitor the conversion rate for each step of the process.

If a specific part of the funnel has a low conversion rate, we can then use that information to help understand that it may be possible to improve the step or other steps in the funnel, to improve the conversion rate.

Setup GA4

If you do not have Google Analytics 4 installed, we can also assist with setting up the necessary accounts, properties and tags for your website.

Reports Assistance

If any of these kinds of reports or features interest you, we can assist you with setting them up quickly and easily.

If there are specific pages or events that you want to track, please contact us to discuss these, we can help you create whichever specific reports you think are important.

If you already have installed GA4, contact us for arranging next steps, you can add us as a "Editor" under you specific website "domain property".

We can then create these reports for you to save you time.

If you do not have GA4 installed, we can also advise on how to get you started with GA4.

If you like, we can also demonstrate and go over any meanings behind the specific data or metrics, and or reports over a zoom session.

Once the various reports are adequately setup you can remove our access to the account, and then you will have the reports ready to view or update, date ranges as you need to.

If this sounds good then, and perhaps you have questions you would like us to go over, either way, let's get started now.

See our hourly rates.